MEET THE TEAM

Natalia Borinshteyn, MD, PhD
FOUNDER AND PRESIDENT
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Customer-focused Global Medical Strategic expert with unique blend of medical, clinical development (R&D) and marketing expertise. Played important role in bringing >7 innovative therapeutics to the market.
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Dermatologist with PhD in Allergy and Immunology.
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Key Areas of Expertise:​
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Launch Excellence
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Medical Affairs incl. Medical Communications
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Clinical Development
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Portfolio Strategy and Management
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Organizational effectiveness
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>20 years of experience in Pharma incl.:
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18 years at Sanofi
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2 years at Abbvie
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TA expertise:​
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Dermatology
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Diabetes, Cardio-metabolic & Obesity, Dyslipidemia
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Hepatitis C
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Rare Diseases
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Allergy & Immunology (incl IBD)​

Elena Nikonova, MD, BCMAS
VICE - PRESIDENT, MED COMM​
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Innovative strategic thinker with customer- and patient-centric mindset. US and Global Medical Leader with > 25 years of experience, including leading 6 successful launches.
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Pediatrician with Fellowship training in Academia and Pharmaceutical Industry
Board Certified Medical Affairs Specialist (ACMA).
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Key Areas of Expertise:
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Medical Strategy Planning and Execution
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Medical Launch Excellence
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Data Generation and Dissemination
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Cross-functional Brand Programs Leadership
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KOL Mapping and Network Building
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TA expertise:
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Neurology, Psychiatry, Sleep
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Rare Diseases
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Endocrinology (Diabetes, Obesity, Metabolism, Bone)
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Hematology/Oncology
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Immunology

Elizabeth Evdokimov
MANAGER, MARKETING AND OPERATIONS​
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A customer-focused professional with a creative mindset and a results-driven approach to marketing and operations. Specializes in developing innovative strategies that enhance organizational efficiency and elevate patient care. With experience spanning recruitment, event planning, and logistics management, this entrepreneurial leader leverages a data-driven perspective to optimize processes and deliver impactful outcomes. Passionate about fostering collaboration and driving growth through strategic planning and creative problem-solving.
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Bachelor's of Science in Marketing from UNCG.
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Key Areas of Expertise:
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Executive search/recruitment
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Creative marketing
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Logo & websites development
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Logistics management
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Events planning